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NCL

For the Christening of Norwegian Cruise Lines’ newest ship Prima, I was tasked as Art Director to design and oversee all creative in print, digital and motion assets leading up to the event in Reykjavik, Iceland. Below is a selection of assets I designed & art directed for the event.


11x11 program designed for the kick-off event that was held at Harpa Theater in Reykjavik, Iceland.

Harpa Theater Tickets


Elevator Wrap


Looping motion design for Harpa lobby screens


The following examples show some of the motion screens and themes I designed/art directed for the event.


I collaborated with Katy Perry’s creative team in designing her digital screen backdrops for her NCL Prima christening performance.


For Daði Freyr’s performance, I was tasked to develop and design the story that played throughout Daði’s set on the screen behind him. The story follows Dadi exploring Iceland with each song. As he explores Iceland, he encounters new friends that join him on his Journey.